Introduction

For our social media page we first developed a plan of what content we would include and read through 3 case studies about different artists marketing ideas that inspired us to select and use . Here is a timeline bellow which displays our ideas for our posts:

Here are our posts in chronological order:

3 Marketing Campains:

1. Victor Leksell (Song Music Swedon) – To promote this artists new album launch the record label created a unique visual profile which included my cartoonish images/footage. They also designed tee-shirts with a logo which had a QR code on which you could scan taking you directly to a filter on Victors instagram which including a film of Victor falling through the sky, with the ablum title and realse date included. We believe that we should also include lots of eye capturing cartoonish imagery and footage that interlinks the album messages and art which may encourage many people to buy the album simply due to the trippy art style and aethestic. We will also include merchandise that includes the albums name and art.
2. Little Mix (RCA Records UK) – This record label promoted Little Mix’s new album through releasing teaser music videos for songs that were included in the album. They also included their songs onto TikTok as this platform had hit off so well and allowed people to feel like they were interating with the artist as they had a chance to use their music to create something new. My partner will be putting together a teaser trailer for the music video for their new song ‘Introspective’ that is included in the album. This song will also be on TikTok and the goal will be to use this track to encourage people to preach about healthy lifestyles both mentally and socially. This song works well to promote these topics due to the catchy chorus which repeats, ‘take time for yourself’.
3. Wojtek (The Orchard Artists Services) – This artist touches on social issues to do with the enivronment. He wanted to promote reducing emmissions which is what is album ‘Atmosphere’ touches on as well. Additionally the album was distributed soley digitally to eliminate waste. Our album also have a clear message about letting go from societal pressures therefore we want to combat many different social issues and demonstrate letting go of all that. For example our music video for the song ‘Introspective’ sends a strong message which is about letting yourself enjoy the fun aspects of life and reminding the audience that we should not just be living to work and our life should not revolve around that we need to amke the most of the time we have on this planet. We also will be including posts of our artist doing collabourations with other male artists who are all dressed up as females which is conveying that men to not need to live up to these society male pressures of feeling they should be masculine and they should not be ashamed of showing a more femine side.

Reflection

I believe that we have got a solid plan of what we need to include on our social media plan and that each post all has a purpose to sell the star image to the fans and win them over. By including bright colourful visuals we will be able to capture the attention of many viewer and hopefully inspire them throuch the messages we are preaching that includes relatable issues for all people no matter what race, religion etc (which is hugely important with such a wind range of different people who liosten to EDM). Not only this but our page makes it very easy and accessible to now find goods that can be purchased.