• Synergy is used in collaborative posts, for example, the brand deal with Adobe.
• Cross Media convergence is featured on the stars BBC Radio 1 post, as it will boost both parties.
• A call to Action is found in the Spotify stats post, it shows her popularity.
• Promotion of live events is included throughout the ‘Tour’ highlight, showing videos of where she is performing.
• Interaction and engagement are found in her posts, asking people to meet up or provide interview questions.

The design coherence between our stars social media page and other products such as the digipak and music video isn’t very good at the moment as the social media page is a lot darker and doesn’t quite match the colour scheme seen in our other products or generally in the pop genre. Adding some pops of colour and especially purple will help our page to meet the typical conventions of the pop genre as well as tie it into our star image and other products.