• Synergy can be found in collaborative posts such as with Nike, Adobe, and Motel Rocks. This also links into cross-media convergence which can be found in posts with BBC Radio One or VOGUE magazine, as this promotes both the star and business.
• Guerilla marketing is used in the billboard competition posts as it is getting the audience involved and allowing them to win a prize for this.
• A timeline can be found through the behind the scenes content thats been posted, as well as release dates and the tour poster.
• An example of A call to action is found in the stars post of her spotify stats and links to her content as it shows fan where they can find said content.
• Interaction and engagement posts such as her inviting fans to meet her in Hyde Park, and the billboard competion give an ordinary vibe to the star and allows fans to feel include in her life.
• Posts showing the stars tour dates and clips from her tour work as a promotion of live events and encourages fans to go see her on tour.
• The star promotes her physical products such as her album and merch in posts on her social media page, also linking and telling her audience where they can buy her physical copies.
• our star being vegan and having sustainable merch expresses her work for issues and charities, it shows that she is caring and proactive and wants to combat global issues.

The design coherance is clear between our social media page digipak and even music video, this is important as it promotes the artists star image and makes her content known by the audience as hers. All of these elements contain a similar colour scheme of purple, black and silver, as well as other elements like mise en scene and fonts that convey the pop genre. The page contains both ordinary and extraordinary features when reflecting the star, between photoshoots and brand deals to behind the scenes and personal life content. This allows the audience to feel more connected to the star as well as look up to her.