• Synergy can be found in collaborative posts such as her work with Nike and Adobe. Similar to cross-media convergence which can be found in her post with BBC Radio One as this promotes both the star and business.
• Guerilla marketing is used in the billboard competition posts as it gets the audience involved and allows them to win a prize for this.
• A timeline can be found through the behind-the-scenes content that’s been posted on her page about her music video and album release.
• An example of A call to action is found in the stars post of her Spotify stats and links to her content as it shows fan where they can find said content.
• Interaction and engagement posts such as her inviting fans to meet her in Hyde Park, and the billboard competition give an ordinary vibe to the star and allows fans to feel included in her life.
• Posts showing clips from the stars tour works as a promotion of live events and encourages fans to go see her on tour.
• The star promotes her physical products such as her album in posts and stories on her social media page, also linking and telling her audience where they can buy her physical copies.

Teacher feedback and improvements to make:

• Behind-the-scenes content is useful and creates a teaser, leading the audience to want to find out more.
• Adobe Premier Pro collaboration is a strong picture and deal.
• Spotify Stats is useful and shows the star to be successful.
• Lovely more behind-the-scenes content.
• Using other platforms to promote her music such as BBC Radio 1 post is great and useful.
• Collaboration with photographer influencer is brilliant, and should include some more gossip.
• Gorgeous everyday pictures create an ordinary star image.
• Stories of her behind the scenes show her as a ‘London girl’ and a normal person.
•  Shots with her friends make the star relatable and ordinary.
• Whereas collaboration and tour/festival posts show her as extraordinary.
• Synergy is found in festival settings.
• Vegan food posts and discussions give her a personal identity.
• Should add some more posts of her music being in the charts.
• All that is missing is cross-media convergence with TV or other media platforms.
• Try to include a Guerilla Marketing campaign?
• Competitions might be a good idea?