Media Ecology

Media impacts on society’s understanding, perception, feelings and values and is clearly a really influential industry that impacts the whole world.

Media Ecology is ‘the study of media, technology, and communication and how they affect human environments.’ There are many components of ecology in the media environment that are all interconnected; therefore the system cannot function without all of the components.

These elements have a symbiotic relationship in their ecosystem, similar to natural ecosystems. The media ecosystem consists of these elements: money, audience, government, technology, creators, social media, distribution and institutions, these are all interdependent of each other.

For example, an audience may hear about an institution through social media, and spend money on it, helping that institution pay there creators, however they cannot make money if they do not follow government laws.

In the future, I now know that if I where to make my own media text, I cannot do it in isolation and must plan and think carefully about all the components in media ecology.

 

My Media Diet

Being a teenager, I am a consumer of media as I read, watch and listen to all types of media types, however I am also a prosumer of media as I post comments, photos or reviews onto online media. Therefore I have a large range in my media diet.

Based off Blumler and Katz’ uses and gratification theory, I have made a collage of my most used media text and indicated which media I use for my entertainment, personal identity, social interaction and education/information.

This outlines my knowledge on how different types of media has different uses to people. In the future, I can use this piece of work to help me include specific uses and gratifications in my own media texts. Now I know that when I produce my own magazine I need to be sure to include certain aspects so that my audience/consumers have the opportunity to be informed, entertained and impact their personal identity and social interaction.