The song GO which we used to create our music video will be one of many songs on our artist Monroes’ album that we must promote. In order to build her brand and star image, we must be aware of our mission statement, audience, competition, and unique selling point.

It is important to know and be aware of all these elements so that our star image and branding are correct in order to guarantee the audience will not reject the text. Understanding and using integrated advertising will help promote our artist and album well