Digital Mock up + Feedback from target audience

You need to create a digital ‘PHOTO MOCK UP‘.

For this exercise you can borrow images.

It is this version that will need feedback.

Exemplars here and here.

  • Place the BORROWED photos in a clear CD cover and take photos of how it looks. You will need to collect filmed feedback on it from your class.  Remember, you are asking them for their preferred reading, do they recognise the genre, what is the star image of the performer, what is encoded in the design?  You could ask a focus group to decide which adjectives best describe the performer, band in terms of the star image communicated by the DP? Ask them to choose a genre that it conveys and give them a list of possibilities.

We will be moving on to Production Meeting Agendas, Risk Assessment and first shoots very shortly so make sure you have caught up on all your Music Video posts.

Digipack Hand drawn Mockup

Please use the next lesson(s) to produce a hand drawn mock up of the digipack you are going to make in the next 2 weeks.  Collate the best ideas from your moodboards.

You should:

  • Drawn, mock-up design of digipak – 4 panes on A3 paper.
  • Annotated with conventional and technical features.

dp mock updp mock up 2

Annotate the designs with the conventional technical elements (barcode, song titles, publisher etc) but also label the designs with how the Media Language of print will help encode the star image and metanarrative of the performer – font, colours, design, graphics, illustration, framing etc. What are the conventional design features for your genre that you will be including? What are you using to encode meaning – what media language will you be employing – font, text, colour, images etc?

In your introduction remember to use the terms for genre, star image, encoding, decoding, preferred readings etc. The more you use the terms now, the easier it will be in the exam to talk about the DP in the Concepts section 1b.

PDF the design into your blog.

DP – Genre and Moodboard

Genre & Digipack

  • After considering how genre is reflected in the design of a Digipak, you will now have to create your own individual moodboard to collate ideas for your Digipak cover.
  • As a group you will then reflect on your own ideas and choose aspects of them to follow through to a Digipak mock up as the next task.

Remember you are creating an album cover for the band/performer – not just the song you have done your music video for, although this will feature in the song list.

You should consider all of the following and find images, ideas to illustrate the feel of the Digipak design.

  1. Images – MES, locations, characters, designs, graphics, illustrations, photos etc
  2. Typefaces
  3. Colour Schemes
  4. Inspirational Digipacks – something similar?
  5. Logos
  6. Copy Ideas – text etc.

Inspiration for your moodboard on publisher, Pinterest or any other app you want to use:

Here is an example Moodboard for a Music Magazine

Example 1 on Pinterest

dp-moodboard

LOOK AROUND FOR INSPIRATION – DON’T JUST GOOGLE! and add in BUZZ words for a busy, brainstorm of exciting ideas.

  • Colour Scheme Designer (Mixes colours and find complementary ones)
  • Colour Lovers ( a brilliant site with pallettes hex codes (copy and paste in Photoshop)
  • Flikr (great images)
  • Pintrest (good for typefaces, textures, design ideas…)
  • Behance (Lots of portfolios of work from inspirational creatives)
  • Typography to inspire (100 great pieces of typography to feed your inspiration)

 

LOOK AROUND FOR INSPIRATION – DON’T JUST GOOGLE! and add in BUZZ words for a busy, brainstorm of exciting ideas.

Digipak analysis – conventions

We now need to have a look at how digipaks and adverts are designed to work alongside videos to support the promotion of a new album.

Consider digipak covers. What do they have in common? What are the conventions?

Here are our notes on the conventions of a digipak. Read them when you get stuck.

Now you must find a digipak cover from the same genre as your music video and annotate it for the design conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. If you can find the back of it too, that would be great for some of the technical conventions i.e. barcode, publisher logo etc.


Here is an example analysis

You should focus on: images, graphics, illustrations, font, colour, technical conventions (barcode, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, metanarrative, representation?

This is a textual analysis – decode it!  Use connectives like connote, infer, imply, represent. This is another way MEDIA LANGUAGE is used to communicate an idea, message, image etc.

In the introduction to the blog post we want you to do a bullet point list of the conventional and technical features that are common to digipaks too – include the spine, inside covers and back cover – what is commonly featured? Bar code?  Parental advisory?  Name of the album and performer on the spine?  Song list on the back? etc

Representation Essay

‘With examples, discuss the central figures in one of your media products and consider how they are represented in the text.’

Use must use the essay template and use the theory booklet.

Remember you are A2 students so need to reflect, analyse and argue, not just regurgitate theories; apply them to specific examples in your media product.

Some help with the theorists for this essay:

Barthes Summary by Mr G
Dyer summary by Mrs C

Click to view

Hall Summary by Mr G

Some More Help

What is representation and what general approach should I take?

Here is some example extracts from previous students’ essays

Representation of your Star Image

How the star/band/performer is represented in your video and on the digipak and poster is really important.

Music videos are made primarily to promote the star, in order to sell their music, in order to make money…simples!

Star image is crucial in terms of raising a star’s profile in the media. They should be studied as ‘products’ to be advertised, publicised and be ‘sold’ to the fans. They have to remain constantly interesting to keep the fans intrigued – the star evolves! It could be seen as its own special kind of ‘species’.

Richard Dyer Handout

Richard Dyer is a theorist you need to learn about. He came up with some concepts about how ‘star image’ works in the media. Here is a Theory Booklet about his ideas – go to page 7:

PINTEREST/GOMOODBOARD.COM TASK – STAR IMAGE (you can use any other collage app of your choice but you must be able to annotate it)

Your task is to take the ‘star’ (performer, duet, band, group) you analysed with the music video and digipak and create a ‘pinterest page’ on how they are ‘represented‘. Find examples of news stories, incidents, events, digipak covers, music videos, articles, blogs, tweets that all contribute to their ‘star image’. The way they are represented is called their metanarrative (over arching story about them).

 

Image result for pinterest

And remember, just as you did in your TV drama representation – you must add ADJECTIVES to how they appear through that particular event, story, picture etc. You can do this task as a group but must all equally contribute to the page.

This is a link to an excellent example. You should have at least 15 – 20 images and comments.

MV – Star Image for the Dummy Mash Up

Create a shared pinterest post on how a star of a similar genre to your DMU section is conveyed in the media. How do they come across in their music videos? How are they represented in the media? on Twitter? On Facebook? On fanzones?  On websites? In interviews?  All of these ideas should help fuel how you are going to represent your star in your section.

How are they connoted, portrayed, represented?  This is their star image; Their meta-narrative.

See the sheet below for some theory on star image, representation and meta-narrative and The Paradox of the Star:

Richard Dyer & The Star Image

Example

Here is an example Pintrest Board for Michael Jackson

YOU NEED @ 15 images AND VARIOUS ADJECTIVES – USE A THESAURUS.