Digipak templates + PMA (Production Meeting Agenda) + Risk Assessment

This week you should be planning, executing and producing your Digipak.  Make sure your planning is precise and comprehensive. All planning documents should be uploaded to the blog. You will have to organise your group, models and performers. Remember you have fewer lessons this week so you need to work in a focused manner.

Attached to this post are links to shot lists, agendas and digipak templates.

You should also use Adobe Indesign to create your templates. You can choose one from the list.

Use Photoshop to amend, edit and manipulate your photos and Indesign to construct the actual Digipak.

You must also include your contact sheets in the blog and give an overview of which shots you finally choose and why. Make copies of the PMA and RA sheets.

Production Meetings Agenda

Risk Assessment

4 Pane

4 Pane

Front Cover

Back Cover + Folds

Inlay Behind CD

Inlay Front

These links may be helpful in setting up the templates so that your work is the correct size in photoshop.



Digital Mock up + Feedback from target audience

You need to create a digital ‘PHOTO MOCK UP‘.

For this exercise you can borrow images.

It is this version that will need feedback.

Exemplars here and here.

  • Place the BORROWED photos in a clear CD cover and take photos of how it looks. You will need to collect filmed feedback on it from your class.  Remember, you are asking them for their preferred reading, do they recognise the genre, what is the star image of the performer, what is encoded in the design?  You could ask a focus group to decide which adjectives best describe the performer, band in terms of the star image communicated by the DP? Ask them to choose a genre that it conveys and give them a list of possibilities.

We will be moving on to Production Meeting Agendas, Risk Assessment and first shoots very shortly so make sure you have caught up on all your Music Video posts.

Digipack Hand drawn Mockup

Please use the next lesson(s) to produce a hand drawn mock up of the digipack you are going to make in the next 2 weeks.  Collate the best ideas from your moodboards.

You should:

  • Drawn, mock-up design of digipak – 4 panes on A3 paper.
  • Annotated with conventional and technical features.

dp mock updp mock up 2

Annotate the designs with the conventional technical elements (barcode, song titles, publisher etc) but also label the designs with how the Media Language of print will help encode the star image and metanarrative of the performer – font, colours, design, graphics, illustration, framing etc. What are the conventional design features for your genre that you will be including? What are you using to encode meaning – what media language will you be employing – font, text, colour, images etc?

In your introduction remember to use the terms for genre, star image, encoding, decoding, preferred readings etc. The more you use the terms now, the easier it will be in the exam to talk about the DP in the Concepts section 1b.

PDF the design into your blog.

Digipak analysis – conventions

We now need to have a look at how digipaks and adverts are designed to work alongside videos to support the promotion of a new album.

Consider digipak covers. What do they have in common? What are the conventions?

Here are our notes on the conventions of a digipak. Read them when you get stuck.

Now you must find a digipak cover from the same genre as your music video and annotate it for the design conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. If you can find the back of it too, that would be great for some of the technical conventions i.e. barcode, publisher logo etc.

Here is an example analysis

You should focus on: images, graphics, illustrations, font, colour, technical conventions (barcode, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, metanarrative, representation?

This is a textual analysis – decode it!  Use connectives like connote, infer, imply, represent. This is another way MEDIA LANGUAGE is used to communicate an idea, message, image etc.

In the introduction to the blog post we want you to do a bullet point list of the conventional and technical features that are common to digipaks too – include the spine, inside covers and back cover – what is commonly featured? Bar code?  Parental advisory?  Name of the album and performer on the spine?  Song list on the back? etc

Planning for Success

This is a really great article about how to be successful in A level production projects. The advice comes straight from the chief examiner and so it is well worth spending time on.

Please spend time this lesson working on your Production Group Agreement. Think about the general (transferable) skills your team will need: diplomacy, organisation, compromise, creativity… as well as the technical skills like choreography editing, costume design & lighting…

Think back to the dummy mash up and your thriller production group: What technical and personal qualities did your group possess that helped you deliver the product and on reflection, where were the problems and what did you lack as a group?

Upload it to you blog and remember to use a thumbnail to attach the link to. Also, please include a brief commentary on:

  1. What is the document that you have uploaded?
  2. In what ways will this discussion help you manage the project?

Remember to use pdfs and jpegs – NOT LINKS to GOOGLE FILES!

MV – Your music video ideas (Synesthesia) – links to music sites – INSPIRATION

Synaesthesia is a way of generating ideas from music – effectively ‘seeing sounds in your head’.

It is a really helpful technique to use when listening to music in order to come up with visual ideas.

When listening to a piece of music you should concentrate on each of the following features in turm:

  • Sense of subject matter
  • Grain of voice
  • Arrangement
  • Suggested Stories
  • Cultural references

Here is a Prezi which explains and illustrates these ideas:

Task 1 (done collectively)

  • You will listen to two songs and write down the images, ideas, colours, adjectives, themes, subjects that come to mind when listening to the lyrics, beat, grain of voice, tempo etc.
  • Then we will watch the videos and see how close you were to how the music was interpreted in visuals.

Task 2: you have @ 5 lessons and independent study to complete this.

Independent Study – Develop and present a music video idea for one song.
You need to short list some songs (see below the guidance on choosing songs) and, using synesthesia, develop some tangible ideas for one of them.
You should present your ideas as a inspiration board of found images / videos. It should include:
  • The genre of music & repertoire of elements associated:
    • The look of the band / lead singer
    • Locations for performance / narrative
    • Style of Performance
    • Costume / Make Up / Hair
    • Instruments
    • Colour Palettes
    • Narrative Events
You may use whatever digital format you like: Google Slides, Prezi, Pinterest, Photoshop, InDesign…or something else…(please check with your teacher)
Choosing a Song
  • Start with thinking, ‘Who will perform this?’ and work from there.
  • Perhaps opt for a solo performer to make organisation easier
  • Don’t choose a song by your favourite band/star.
  • Don’t choose something that is well known.
  • Don’t choose something too long, 3 – 4 minutes is plenty.
  • Album tracks or cover versions are useful options
  • Beware of Warner Music Group and its associated record labels

Please listen to music on these site for inspiration:

This presentation should include:

  • a moodboard – to encompass genre and star image
  • annotated lyrics (like you’d annotate a poem – with visual / thoughts / themes)
  • an embedded mp3
  • extended step outline in terms of a description of the narrative
  • Introductions of your ideas for narrative and performance to include key terms for genre and star image and narrative (use the terms in context and refer back to previous blog posts for theorists, ideas, concepts).