Skills Exam Preparation

HELP & RESOURCES

YOUR SKILLS REVISION BOOKLET – Important!

Suitable language to use

OVERVIEW

1a

In the next few lessons, you will be doing reviewing and redrafting your skills essays and ensuring your skills template is complete. We will be doing the final Skill, Conventions, as a timed essay in class at the end of the week.

These are advice tweets we received from the Chief Examiners a couple of years ago as a reminder about Section A.

 

Section 1a1a1a3

 

 

 

 

KEYS TO SUCCESS

  • Be specific and be chronological.
  • It is about the process, the decisions you made and the impact on the outcome.
  • Introduce with a general introduction as to what you understanding about
    • Digital Technology
    • Research and PLannning
    • Conventions from Real Media
    • Post Production
  • Always conclude with your final product and how much more skilled you are and how your improved skills have affected your final product.

ASSESSMENT

Assessment Level Descriptors

Remember, use T + E + E (explain instead of A – analyse) and S (particularly if creativity is involved).

  • T = skill
  • E = when and how
  • A = how did it help and improve the product
  • S = how much more creative, original, unique, new, inventive did you or the product become.

A GENERIC ESSAY PLAN (SKILLS – PROCESS AND DECISIONS)

You could use synonyms for ‘process’ and ‘decisions’ and keep these in mind when writing the essay and keep mentioning them in relation to your examples.

This is a celebration of your learning journey and the decisions you made and how they helped you improve.

  • Intro;  what skill are you talking about and what do you understand it to encompass – i.e. what is C, DT, R + P and PP – very short. and briefly outline which  projects you did i.e. preliminary, thriller, swede, music video (title of song and performer) and print products + very, very short overview of the type of skills, tasks, exercises, techniques, conventions or documents you used in AS and A2 in that particular Skill area. If time is an issue – scrap this in preference for the stories below.
  • (Skills Story 1)should pick up on one of the specific skills listed above and suggest something about your starting point with it –  give an example of how this progressed from start to finish and probably how it affected your creativity as a media student.
  • (Skills Story 2) choose another one of the skills listed and do the same as above – use examples.
  • (Skills Story 3) choose another one of the skills listed and do the same as above – use examples.
  • (Skills Story 4) choose another one of the skills listed and do the same as above – use examples.
  • Conclusion; short conclusion of how your skills have improved (and how your creativity has developed if appropriate but to be hones, it’s relevant even if it isn’t mentioned in the question).

Remember it’s only half an hour and you need to address all your video projects!

You can mention other skills that you have learnt and applied to projects outside of school or in school but only if really relevant or spectacular.

PREVIOUS EXAM QUESTIONS

Explain how your research and planning skills developed over time and contributed to your media production outcomes. Refer to a range of examples in your answer. (25 Marks)

Explain how your use of creative digital technology developed over time. Refer to a range of examples in your media productions in your answer. (25 marks)

Describe the most important post production decisions you made for your different media productions and explain why these decisions were significant. Refer to a range of examples in your answer to show how your skills in post-production developed over time. (25 Marks)

Explain the most significant ways in which your media productions were informed by your understanding of the conventions of real media texts. Refer to a range of examples in your answer to demonstrate how this understanding developed over time.


2016 Question: Explain the importance of research and planning to your media production outcomes and
how your skills in this area developed over time. Refer to a range of examples from your media production process in your answer.

2017 Question: Assess the effectiveness of the ways in which your research into real media texts led to
specific media production outcomes. Refer to a range of examples from your media productions in your answer.

Seems unlikely that research and planning will crop up three years in a row!

EXEMPLAR ESSAYS

These are exemplars from previous years.

SOME MIND MAPS MADE BY A PREVIOUS STUDENT

Performance Shot List

Instead of a written list of shots we want you to create a visual shotlist of the kind of shots you want to include in your performance shoot.  Now that you have filmed a very short performance sequence, you know how many shots you need just to get coverage.

However, certain genres rely specifically on certain shots as part of the repertoire of elements.  For example heavy rock might be canted, hand held camera shots with whip pans a plenty. Indie acoustic might be much smoother, longer, pull focus shots.

You should study other bands of a similar genre and collate @ 10 screen shots of conventional shots, frames, angles they use in their performances. You should look at at least 3 – 4 other music videos and use shots from these. You will then title the shots with an explanation of the shot i.e. close up of guitarist’s instrumental mastery; whip pans between band members looking at each other; master long shot of band performing as a unit; mid shot pan of band members; extreme close up of lead singer’s expressive face and vocals etc. 

Clearly a lot of the energy and dynamics will come from the edit in post-production but you will need a variety of shots of the performer from different angles with different movement to give yourself adequate footage.

Remember:  take at least 2 cameras for your performance shoot and get the band to sing the song several times through and take complete footage of the song being performed from different angles, distances and with different movement.

Also think about shots where movement happens through the frame…i.e. feet or people walking across the screen? What about POVs, hand held, canted, whip pans, pulling focus?

Take a printed version of the screen shots out with you to remind you of what you need to shoot in order to create the right vibe, look and energy. Also take a list of specific shots you need to help create energy and star image.

Audience Feedback on final products – preparation for Ev Q 3

‘What have you learned from your audience feedback?’

In order to prepare for Evaluation Question 3, you will need to do a final evaluation of your products based on some summative feedback from an audience.

You will need to focus on the following areas:

  • The degree to which you communicated a specific genre of music?
  • The values, attitudes and belief (ideology) of your band/star.
  • What is the audiences’ reading of your texts and do they match your preferred reading?
  • What is the meaning/sense in the narrative?

Linked / embedded into the questionnaire will be the products for the audience to consume and respond to.

To complete this, you must work with your group to set up a questionnaire of 10 questions in Google Forms.

Each class will then send it to your allocated media students (see this list for who to send it to) in other classes, so that you will get at least 10 responses. However, you should also circulate the questionnaire to some target audience members too, in order to get 10 responses.

This means that you will all have to spend regular time checking your gmail and helping your peers out by filling in their submissions.

The results can then be collated and summarised in your response.

Task 1:

Brainstorm 10 suitable questions with your group. You will need to get a variety of question types and in particular, include some that will encourage the audience to describe their responses and reactions using adjectives (perhaps give them a choice of adjectives including ones that encompass a negotiated or oppositional reading).

Task 2:

Set up Google forms.

Distribute to your allocated recipients plus others you can think of.

Task 3:

After 1 week, collate the responses.

Task 4: 

Use the results, along with your ongoing feedback to respond to Evaluation Question 3, details of which to come later.

This is a link to a questionnaire from last year – not necessarily brilliant but an idea of how you should structure it.

These are some possible questions:

  • What genre do you think is communicated by the front cover of the DP – pop, rock, reggae, ska
  • What aspects of the narrative make you want to watch the video again?
  • What 3 adjectives describe the star image of the lead singer? (give a choice perhaps using a semantic differential scale)
  • What themes are included in the narrative? (give a choice of binary oppositions – conflict pairs)
  • Do you understand the narrative? (Short response)
  • How conventional is the performance section – MES, location, performance style, editing, filters etc?

This must be done ASAP so that you have time to get responses – WHICH IS WHY YOU NEED YOUR FINAL PRODUCTS.

Evaluation Question 1 – Conventions

‘In what ways does your media product use, develop or challenge forms and conventions of real media products?’

This evaluation question must be done individually!

Task

  1. A collage of nine images from three professional music videos of the same genre (to include your own performer if possible) + brief explanation of how that example is conventional compared with nine images from your own video:  comparing it with the conventional features identified from the professional texts.
    1. Images should illustrate the convention of the genre and the form (technical conventions) i.e. urban feel, breaking the 4th wall, close up on performance, generically typical themes, expressionist visual style…
  2. A comparative collage of print materials (DP and Advert); using call outs (text boxes & arrows) identifying  conventional design and generic features and including an explanation on how these features were used (or not) in your own texts.
Help

Video Collages

In your collage of conventions and forms from music videos. You could consider some of the following conventional features to use in your analysis of the professional texts and then your own:
  • images that shows a link between themes in the music and how they are amplified / illustrated in the visuals
  • images that represent a generically (un)conventional star image
    • images that represent your artist as ordinary / extraordinary
  • images that demonstrates conventional use of camera
  • images that demonstrates conventional use of lighting / colour
  • images that demonstrates generic mise-en-scene
  • images that show an (un)conventional use of narrative
  • images that show you’ve drawn  inspiration from other music videos & media texts
  • (words in bold italics could form some of your sub headings for analysis and comments)
  • FORMS – those technical conventions of lip syncing, editing to the beat, repeatability, narrative/performance ratio/ type of narrative

Number the images in the collage and then beneath or between write a brief (1-2 sentences) comment explaining what the conventional features are:

You should use at least three professional videos to draw examples from:

This is one layout with a separate commentary but is more complicated to navigate.

Ev q 1 video ev q 1 x 2

This layout is easier for the examiner to read.

adam ev q 1

This is an alternative version done in slides:

Digi-Pack:

Refer to your analysis of the conventions of a digipak and advert as research for this section.

In your collage of the digipack and poster you should consider the following generic & design conventions for the FRONT and BACK covers:

  • how do the images scheme reflect the genre of music?
    • rules of composition
    • filters / images adjustment
    • colour scheme
    • design of mise-en-scene / art work
  • how is the layout / DTP conventional for digipacks and adverts?
    • typeface selection & size
    • designed elements
    • type size
    • spacing
    • relationship between image and copy
    • Forms: those general technical conventions i.e. tracks, publisher, copywrite, album name, performer name, image, advert image from DP.
You should use a digipack and poster from the same album and same performer or similar one of the same genre, and draw out the relationships between the two products:

ev q 1

adam dp

Top Tips & More Help

Here is a link to a document on conventions broadly and some conventional features of some genres.

Aim to include as much terminology as possible and some theorists, where applicable.

TERMS

Some of the concept / micro terms you should include…remember to use the terms related to Genre:

conventional, generic, typical, usual, frequent, unusual, subvert, unconventional, challenged, used, applied, developed, manipulated, exaggerated, amplified, increased, augmented,  + repertoire of elements, genre, blueprint, contract, ingredients, star image, audience expectations, paradox of the star, ordinary, extraordinary, semic codes, cultural codes, symbolic codes, mise-en-scene, camera, lighting, font, integration of copy and images, shot distances, composition, editing, camera movement, narrative structure, disjunctive/amplified narratives, character types…

You should also regularly use ‘analysis words’ such as…

…represents, implies, suggests, connotes, reflects, signifies, emphasises, highlights, underlines, illustrates, shows, contributes to…

And always have…

apply, develop, challenge or synonyms such as extend, subvert, amplify, exaggerate, increase, improve, extend, copy, contrast, contradict…

Revisit your concepts and theorists (particularly ‘Altman’  but also ‘Hall’ , ‘Barthes’ and ‘Dyer’ for more buzz words and read their handouts for ideas.

Remember to answer the question on every example. So, how was this an example of the convention? A development of convention? A deliberate subversion / rejection of the convention?

Brainstorming Task

What is conventional about your music video as a form of media? And what isn’t? What did you ‘use, develop, challenge?’ 

What is conventional about your genre of music video? And what isn’t? What did you ‘use, develop, challenge?’

Conventions of a magazine advert for album

You need to annotate an advert for a digipak from your performer or a similar artist from your genre.  Find the advert for the DP that you annotated if you can, if not find another advert that has a DP cover that you can include in your annotation to highlight the similarities. Whatever happens, the advert should be for your Genre/Performer.  Deconstruct it for meaning – why colours, fonts, composition, images, register have been used in the way they have. Some of the DP analysis were not particularly detailed enough as textual analysis so take this chance to show the examiner that you can decode, read and understand how media language is used in print texts.

 

Conventions of a Magazine Ad for an Album

ALWAYS CONSIDER AIDA:

  • A = Attention – does it catch up eye, stand out, stop you flicking through the pages?
  • I = Interest – now that it has caught your eye, does it make you want to find out more?
  • D = Desire – the purpose of all advertising is to make you WANT/DESIRE something – does the advert make you want to buy the album?
  • A = Action – does the advert tell you what you have to do to buy, download, stream engage with the product – part with your money?
Labelled Magazine Ad – Example

Digipak templates + PMA (Production Meeting Agenda) + Risk Assessment

This week you should be planning, executing and producing your Digipak.  Make sure your planning is precise and comprehensive. All planning documents should be uploaded to the blog. You will have to organise your group, models and performers. Remember you have fewer lessons this week so you need to work in a focused manner.

Attached to this post are links to shot lists, agendas and digipak templates.

You should also use Adobe Indesign to create your templates. You can choose one from the list.

Use Photoshop to amend, edit and manipulate your photos and Indesign to construct the actual Digipak.

You must also include your contact sheets in the blog and give an overview of which shots you finally choose and why. Make copies of the PMA and RA sheets.

Production Meetings Agenda

Risk Assessment

4 Pane

4 Pane

Front Cover

Back Cover + Folds

Inlay Behind CD

Inlay Front

These links may be helpful in setting up the templates so that your work is the correct size in photoshop.

https://support.discmakers.com/hc/en-us/articles/209098677–Using-our-Templates-with-Adobe-Photoshop

http://www.discmakers.com/templates/digipaks.asp

Digital Mock up + Feedback from target audience

You need to create a digital ‘PHOTO MOCK UP‘.

For this exercise you can borrow images.

It is this version that will need feedback.

Exemplars here and here.

  • Place the BORROWED photos in a clear CD cover and take photos of how it looks. You will need to collect filmed feedback on it from your class.  Remember, you are asking them for their preferred reading, do they recognise the genre, what is the star image of the performer, what is encoded in the design?  You could ask a focus group to decide which adjectives best describe the performer, band in terms of the star image communicated by the DP? Ask them to choose a genre that it conveys and give them a list of possibilities.

We will be moving on to Production Meeting Agendas, Risk Assessment and first shoots very shortly so make sure you have caught up on all your Music Video posts.

Digipack Hand drawn Mockup

Please use the next lesson(s) to produce a hand drawn mock up of the digipack you are going to make in the next 2 weeks.  Collate the best ideas from your moodboards.

You should:

  • Drawn, mock-up design of digipak – 4 panes on A3 paper.
  • Annotated with conventional and technical features.

dp mock updp mock up 2

Annotate the designs with the conventional technical elements (barcode, song titles, publisher etc) but also label the designs with how the Media Language of print will help encode the star image and metanarrative of the performer – font, colours, design, graphics, illustration, framing etc. What are the conventional design features for your genre that you will be including? What are you using to encode meaning – what media language will you be employing – font, text, colour, images etc?

In your introduction remember to use the terms for genre, star image, encoding, decoding, preferred readings etc. The more you use the terms now, the easier it will be in the exam to talk about the DP in the Concepts section 1b.

PDF the design into your blog.

Digipak – Previous Students’ Work – Print Assessment Criteria

Choose a DP cover from the display on the wall.  Mrs Cobb will point out the ones that achieved Level 4 as clearly it is this level that you will be aspiring to achieve.

Then search for that blog so that you can use the images in your post.

Go to www.blogs.grammar.sch.gg and search for the site in ‘blogs’.  There are some paper copies around but you will still have to find the images on their blogs to copy and embed.

Using the four general assessment criteria in the slideshow below, explain how the students skills are evident in their digipacks. Be specific with examples from their texts and what they have done.

Ideas – inspiration – photo albums that might spark an idea!

This website has lots of ideas from artists and media makers around the world. It might just offer you some inspiration for your MES – remember simple but meaningful use of MES could make all the difference: some broken plates, antique books, a bright red balloon, tattered armchair, sleek hair do, interesting window frame, bright red lipstick, beaten up car etc.

However, be careful not to over stretch yourself. Look at previous student’s work and see what is likely and possible. You may have to ‘cut your cloth’ (plan one’s aims and activities in line with one’s resources and circumstances) and do something simple and brilliantly as opposed to attempt something spectacular but badly.

Here are some links to some specific pages that could whet your appetite:

Continue reading

DP – Genre and Moodboard

Genre & Digipack

  • After considering how genre is reflected in the design of a Digipak, you will now have to create your own individual moodboard to collate ideas for your Digipak cover.
  • As a group you will then reflect on your own ideas and choose aspects of them to follow through to a Digipak mock up as the next task.

Remember you are creating an album cover for the band/performer – not just the song you have done your music video for, although this will feature in the song list.

You should consider all of the following and find images, ideas to illustrate the feel of the Digipak design.

  1. Images – MES, locations, characters, designs, graphics, illustrations, photos etc
  2. Typefaces
  3. Colour Schemes
  4. Inspirational Digipacks – something similar?
  5. Logos
  6. Copy Ideas – text etc.

Inspiration for your moodboard on publisher, Pinterest or any other app you want to use:

Here is an example Moodboard for a Music Magazine

Example 1 on Pinterest

dp-moodboard

LOOK AROUND FOR INSPIRATION – DON’T JUST GOOGLE! and add in BUZZ words for a busy, brainstorm of exciting ideas.

  • Colour Scheme Designer (Mixes colours and find complementary ones)
  • Colour Lovers ( a brilliant site with pallettes hex codes (copy and paste in Photoshop)
  • Flikr (great images)
  • Pintrest (good for typefaces, textures, design ideas…)
  • Behance (Lots of portfolios of work from inspirational creatives)
  • Typography to inspire (100 great pieces of typography to feed your inspiration)

 

LOOK AROUND FOR INSPIRATION – DON’T JUST GOOGLE! and add in BUZZ words for a busy, brainstorm of exciting ideas.

Digipak analysis – conventions

We now need to have a look at how digipaks and adverts are designed to work alongside videos to support the promotion of a new album.

Consider digipak covers. What do they have in common? What are the conventions?

Here are our notes on the conventions of a digipak. Read them when you get stuck.

Now you must find a digipak cover from the same genre as your music video and annotate it for the design conventions. This must be uploaded to your blog. Make it detailed and use the terms from the sheets below. If you can find the back of it too, that would be great for some of the technical conventions i.e. barcode, publisher logo etc.


Here is an example analysis

You should focus on: images, graphics, illustrations, font, colour, technical conventions (barcode, parental advisory, album title on spine, tracks on the back), register of copy, mise-en-scene, composition, intertextual references, how does the cover communicate meaning, denotations and connotations, image manipulation, filters, generic conventions, how can it be ‘read/interpreted’ by an audience, star image, metanarrative, representation?

This is a textual analysis – decode it!  Use connectives like connote, infer, imply, represent. This is another way MEDIA LANGUAGE is used to communicate an idea, message, image etc.

In the introduction to the blog post we want you to do a bullet point list of the conventional and technical features that are common to digipaks too – include the spine, inside covers and back cover – what is commonly featured? Bar code?  Parental advisory?  Name of the album and performer on the spine?  Song list on the back? etc

PERFORMANCE SHOOT – Production Meeting Agenda

It is vital you are prepared, organised and ready to film your performance.

Remember to complete a Production Meeting Agenda and consider the following:

  • Carry out and complete risk assessments and get relevant permissions
  • Do your performer’s know their lines (have you printed them out in large print?)
  • Do you have your planning documents?
  • Do you have cameras, tripods, shoulder mounts, quick release shoes, batteries, SD cards (take at least 2 cameras and check they are charged etc)?
  • Do you have costumes, make up, accessories, shoes?
  • Do you have musical instruments?
  • Do you have microphones?
  • Do you have everyone’s contact numbers?
  • Do you have food and drink?
  • Will you set up in advance of your actors, performers arriving to cut down on hanging around time.

CONCEPTS – Audience Ideologies – who is your target audience?

In order to understand audience you should understand what makes them tick, especially what reasons they have for consuming media at all. A couple of theorists who considered this were Blumler & Katz, who suggested that there were four reasons collectively known as Uses and Gratification. Their theory describes the active audience and suggested that four reasons for people to actively seek out and consume media:

Information Self education to suit personal needs; advice on practical matters; information on events or issues of personal interest; curiosity or general interest
Personal Identity Media reinforces personal values; models of behavior; content explored to challenge, adjust or affirm sense of self
Social Interaction Identify with others to gain a sense of belonging; find basis for real life interactions; substitute for real life relationships
Entertainment Escape; diversion; emotional release; filling time; aesthetic enjoyment

Here is a powerpoint on Stuart Hall and his ‘Reception Theory’. Consider what he says about audience.  He argues that an audience decodes what the producer encodes in a text. However, how they read the text will depend on their demographics and psychographics and general cultural competence.  Here is the Theory Booklet with all of Hall’s ideas on Pages 11 and 12.

So…?

In order to pitch, produce and promote a music video successfully, you need to know your ‘target audience’ and why they are going to buy into your product, the artist. After all, if you don’t understand your target audience and their preferences your music video will not be a commercial success.

As a group consider what broad groups they fall into (Gender, Age, Occupation, Marital status, cultural background) as well as: other bands/artists they would be into, other media they would consume, fashion tastes, musical genre preferences, and then finally some of the attitudes and beliefs they hold about the world including politics. Think also of which ‘communities’ you are hoping to attract. Where do they live, work and play?  Consider their DEMOGRAPHICS AND PYSCHOGRAPHICS.

Here is a handout we gave you last year which describes different audience groups / communities which might be helpful in reaching some conclusions.

Task – Design your perfect audience member

Use the blank Facebook template to describe the ideal audience. Give them an image, name, gender, relationship status, groups, status, likes, dislikes…all of this should be through the filter of music and should help describe your audience profile. Make it as detailed as possible – why not consider someone you know (do not actually use them) who likes the music, is a fan of that music/band and use them as inspiration.

Facebook template – word – take a copy and annotate accordingly

Each group member should complete their own ideal fan .

YOU SHOULD ALSO USE THIS WEBSITE: yougov.co.uk and mention it in your introduction or even better, take a snipping tool screen shot of the profile target audience for your performer. Scroll down to yougovprofiles when you can put the name of your artist or a similar one to find out lots of data about your target audience.  For example this link gives information about fans of Beyonce. https://yougov.co.uk/profileslite#/Beyonce/demographics

REMEMBER TO USE TERMINOLOGY IN YOUR BLOG POSTS AND TASKS! – preferred reading, encode, decode, oppositional reading, demographics, psychographics, cultural experience, uses and gratification, target audience, producer, target audience, entertainment, education, social interaction and personal identity etc.

Genre (1b Concepts) Research

Genre is simultaneously an act of similarity and difference.

Two of the theorists you should understand and be able to quote, apply and analyse for the Concepts 1b section of the exam are Lacey and Altman (Page 13/14 of the Theory Booklet). You may get a question on genre and how one of the products was ‘generic’ i.e. it followed set patterns, conventions and ideas to fit the genre of music in order to appease its fans.

Lacey’s ‘Repertoire of Elements’ (recipe of ingredients) contribute towards the following ideas of how genre is classified according to Altman.

  • Blueprint 
  • Label 
  • Contract 
  • Structure

TASK (this is collaborative so you can submit the same document but you all have to equally contribute).

Create a Slideshow with a voice-over or a Voicethread focusing on the Repertoire of Elements necessary for your particular band /artist to be generically conventional.   You could also use Screencastify to record your narration. You can then embed it in your blog. You should also mention print design.  You can probably already use a lot of your ideas from your song pitch but be careful not to just copy this but instead use it as a foundation for exploring the genre of your song and how this will impact on the video and the digipak design.

Some of the suggested areas to cover are on the sheet provided but you should consider too: iconography, camera and editing, sound, narrative, star image, performance and Digipak designs.

Find generically similar artists.

  • Discuss who they are, what do they wear, how do they style themselves, where do they perform, who are their fans, how are their digipaks / videos similar, what common features are there in their music videos (fast paced editing, hand held camera, filters, locations, authentic/live performances, produced performances etc). Use your performer too in amongst the analysis.

Ensure you get the following terms in to your PRESENTATION and also your introduction and reflect on the value of the task in the blog:  

  • Repertoire of elements
  • Conventions
  • Blueprint
  • Predictable pleasure
  • Contract
  • Label
  • Target audience

Consider ‘genre’ as you produce your video and it will be so much easier to talk about if it comes up in the exam in Section 1b. 

This is an exemplar from last year: look for Genre Analysis in the Music Video category

Victoria Sponge! One way of remember what ‘genre’ is all about.

MV – Planning for Success

This is a really great article about how to be successful in A level production projects. The advice comes straight from the chief examiner and so it is well worth spending time on.

Please spend time this lesson working on your Production Group Agreement. Think about the general (transferable) skills your team will need: diplomacy, organisation, compromise, creativity… as well as the technical skills like choreography editing, costume design & lighting…

Think back to the dummy mash up and your thriller production group: What technical and personal qualities did your group possess that helped you deliver the product and on reflection, where were the problems and what did you lack as a group?

Upload it to you blog and remember to use a thumbnail to attach the link to. Also, please include a brief commentary on:

  1. What is the document that you have uploaded?
  2. In what ways will this discussion help you manage the project?

Remember to use pdfs and jpegs – NOT LINKS to GOOGLE FILES!

MV – Your music video ideas (Synesthesia) – links to music sites – INSPIRATION

Synaesthesia is a way of generating ideas from music – effectively ‘seeing sounds in your head’.

It is a really helpful technique to use when listening to music in order to come up with visual ideas.

When listening to a piece of music you should concentrate on each of the following features in turm:

  • Sense of subject matter
  • Grain of voice
  • Arrangement
  • Suggested Stories
  • Cultural references

Here is a Prezi which explains and illustrates these ideas:

Task 1 (done collectively)

  • You will listen to two songs and write down the images, ideas, colours, adjectives, themes, subjects that come to mind when listening to the lyrics, beat, grain of voice, tempo etc.
  • Then we will watch the videos and see how close you were to how the music was interpreted in visuals.

Task 2: you have @ 5 lessons and independent study to complete this.

Independent Study – Develop and present a music video idea for one song.
You need to short list some songs (see below the guidance on choosing songs) and, using synesthesia, develop some tangible ideas for one of them.
You should present your ideas as a inspiration board of found images / videos. It should include:
  • The genre of music & repertoire of elements associated:
    • The look of the band / lead singer
    • Locations for performance / narrative
    • Style of Performance
    • Costume / Make Up / Hair
    • Instruments
    • Colour Palettes
    • Narrative Events
You may use whatever digital format you like: Google Slides, Prezi, Pinterest, Photoshop, InDesign…or something else…(please check with your teacher)
Choosing a Song
  • Start with thinking, ‘Who will perform this?’ and work from there.
  • Perhaps opt for a solo performer to make organisation easier
  • Don’t choose a song by your favourite band/star.
  • Don’t choose something that is well known.
  • Don’t choose something too long, 3 – 4 minutes is plenty.
  • Album tracks or cover versions are useful options
  • Beware of Warner Music Group and its associated record labels

Please listen to music on these site for inspiration:

This presentation should include:

  • a moodboard – to encompass genre and star image
  • annotated lyrics (like you’d annotate a poem – with visual / thoughts / themes)
  • an embedded mp3
  • extended step outline in terms of a description of the narrative
  • Introductions of your ideas for narrative and performance to include key terms for genre and star image and narrative (use the terms in context and refer back to previous blog posts for theorists, ideas, concepts).

MV – Just some more inspiration….

Just some inspiration!

 

It is always worth looking at OTHER ART forms for inspiration. Photos, art, websites, films, theatre – they could all spark a moment of imagination.

These are just a few links to ‘weird and wonderful’ youtube videos:

Beckett play – Theatre of the Absurd – Quad

Not I – Beckett

Beckett – Acting without words – I High

The Bed Experiment – Theatre of Cruelty

DV8 – Physical Theatre – 3 ballets

Enter Achilles – Dv8 – physical theatre