This exercise helped us to explore the audience of our genre of music and what they are influenced by. This will make us able to capture the audiences attention in our music video more easily through using similar techniques that other stars in our genre use. It is important that we learn how do do this so that our brand is aimed at the right audience and keeps them interested. The mission statement, branding and ideologies that we aim to find in the audience must all work together to work in cohesion so that the end result of the promotion is common result among all three.