Advert:

Once we had a drawn plan for our advert we began creating our advert in Photoshop. We used our digipak front cover as the main image in our advert, we then had to decide on the fonts we would use. The font choice was not straightforward as we wanted it to be different from the font used in the actual digipak but have a similar design.

Draft 1:

Click on the image below to view our first draft for our advertisement.

Analysis:

We are pleased with our first draft and we feel that there is little needed to change before our final draft. We will now be collecting feedback on our first draft. We feel that the image at the top of the advert is effective as it would stand out and grab a potential customer’s attention. One thing that we are not 100% sure about would be the size of the font at the bottom of the advert. We feel that the title ‘IN STORES 14.3.16’ is too large, we will most likely change this for our second draft.