Whilst searching for artists of the same genre we were able to find Drake’s album cover which portrays very similar conventions and a similar target audience. We used his album cover to review and take a closer look of what the typical conventions are for a digipak. With this we researched what makes a popular album cover, analysing the front and back to see what makes a good cover. This has given us a rough idea of how we would like to portray our artist through a digital piece. We now know what doesn’t work and can therefore identify where to place things, what colours and fonts to use and how we can portray our artist in a positive light.