Creating a mission statement is always important when forming a brand as it allows us to identify the key factors that may affect us. for example who are target audience may be and who are competition will be and how we can overcome a rival.  A call to action is crucial when deciding where to advertise and how it might benefit us over others.

Our Unique selling point was important for us as it gives the audience a rough idea of how our star portrays himself in everyday life.

The mission statement is crucial because it tells us how we can create a strong and successful platform for consumers to discover more about their favourite artists.

Mission Statement:

Kid_Btay, a unique character within the music industry. An artist with a transparent mind who creates interest just by being himself. His distinctive style and edgy lyrics used to create a contentious response. Btay has a creative mind and has channeled this throughout his music being one of the very few have been able to hybridise Hip-Hop and alternative R&B.