The slide share above is a detailed analysis of an album cover which is similar to my genre of music which will be in my Digipak. This detailed analysis is very helpful as it gave me ideas in which I could potentially add into my Digipak. I looked at the technical conventions, the colour scheme, the mise-en-scene and the artists body posture. All these elements in a Digipak are key elements that I need to think about when creating my own.

The denotation of this album is that Niki Minaj is very teenage like on the front cover with the pink hair, her hands grabbing her hair however is seen to be quite provocative which does attract the audience to some extent. Her hair and shoes are pink which matches the colour scheme of the album which is pink. Keeping the colour scheme simplistic is important as you want the artist to be the main focus on a Digipak.

On the back cover we can see her holding her hand up whilst looking pristine which represents her as a queen like figure connoting to the audience that she is an important woman. We can also see her leg which is pointed out in front of her which represents her as a very assertive and powerful person.

Typical Conventions Of A Digipak

• Simple colour scheme
• Big bold title for album name and artist
• Artist seen in the centre of digipak
• Barcode
• Copyright print
• Song names listed
• Spines

Typical Convention Of My Genre (Pop/R&B)

• Bright colours
• Artist wearing bright colours
• Minimal props in the front cover
• Artist looking at the audience not facing away