Below is a slide share that I have created which is a detailed analysis of our branding and how I can promote my album to my audience more, the slide share also include my mission statement. I also looked at the unique selling point and the call to action. This helped me researching these key elements as it helps me as the consumer and benefits my target audience as it shows interaction with them. I have created the following slides explaining the audience, social media usage, the competition, USP and the mission statement.