In order to make our digipak, we had to look at our strategy and mission statement. The purpose of this exercise is to focus on the campaign and branding as this has to feel like part of a unified design.

This includes 4 main parts:

• Our Audience
• A call to action
• Who is our competition
• Our Unique Selling Point
• Mission Statement

This helps us create our digipak for a preferred reading from our audience and we can focus directly on their demographics and the conventions that will best fit them.