As a group we filled out this form to see what our strengths and weaknesses are and we came up with a plan on how we could solve issues between us if there became a problem. We also organised what roles each other would have throughout the task so the different jobs were spread out equally. We know we need to gather more ideas to be successful and put in the time to create the music video, this is something we are both willing to do.
On of my initial ideas of a song for my music video is Ariana Grande ‘Better Off’, from her most recent album ‘Sweetener’. This RnB break up ballad is about the artist’s wish to exit a toxic relationship. She discusses her feelings within the relationship and how she would rather be alone and live her life, not ready for love. It sounds as if the song is written whilst still in the relationship and what she experienced the whole time, not when they broke up.
I have picked my favourite music video from a former student. I have inserted it below:
Personally, I feel this video really demonstrates to a beginner what a good music video looks like.The narrative to performance ration is around 50:50, both are equally applied. Not everything is perfect like a professional one would be but it really highlights what needs to be included to get a good grade. The lip-syncing is consistent throughout, the person who is lip syncing the lyrics, knows exactly what they are doing. It is clear that they have studied the words in advanced to make sure they get it right. As a consequence, if none of this was applied and the lip syncing was off it would make the music video look unprofessional. From the very beginning the narrative is told/shown so the audience quickly have an idea on what it is about. The editing of the clips throughout the video is consistent as I feel most of the transitions were relevant, fitting the genre/style.
However, in this music video there is a particular scene which I do not like and feel as if it ruins the music video. The couple begins to argue, they are miming words to each other which are not the lyrics or real words, they are just simply moving their mouth. I think it is important to just stick to lip syncing the lyrics of the song as that is all you need to portray.
The generic mise-en-scene was a convention which impressed me as I feel everything applied well. They chose good scenery and a variety of locations to shoot their music video, all of which matched the genre. Along with appropriate makeup/hair/costuming to add to the narrative. They used props in a subtle way which did not overtake or distract the audience from the artist, only vital props were included.
As a result, I have gained basic information of what is good and what is bad, which will really aid me in making the perfect music video myself.
Below is 2 more music videos in which I have analysed very closely to expand my knowledge in order to make my own production work successful.
Music Video 1
Katy Perry ‘Chained To The Rhythm’
please click on image below to view
Music Video 2
Harry Styles ‘Adore You’
please click on image below to view
Personally I feel as if I have really benefited from analysing these videos in much further detail. It has given me even more of an insight into what is included in a music video in order to make it conventional and work well for the audience. I am knowledgeable on what narrative to include in my music video whether it is illustration, amplification or disjuncture in order to portray the intended narrative. Along with camera angles/movements and mise en scene I need to make sure it works well with my narrative to avoid confusing the audience, hence why I may possibly avoid using disjuncture within my own music video.
Below is my analysis of 4 different music videos
Please click on the image for a clearer view.
In this task, I learnt to analyse music videos. Looking at an array of different genres within the music industry, I was able to gather all the different conventions in order to make it work. The overall purpose of a music video is to produce entertainment for their audience, and convey a message surrounding their song. It is also another way to show off the artist and their brand as long as promote it globally.
When looking at the music video it is important to be able to understand what is going on between the song and the narrative, so you can gather a bigger picture into the relationship. Ways in which we can understand this is:
There are also many over-arching technical conventions within a music video of any genre. These include:
This task has really helped me to understand all of the typical conventions of a music video. Being able to understand and represent the narrative if the music will be very important when it comes to creating my own.