Media is used throughout the modern world. In the mid 1970s, Blumler & Katz theorised 4 categories for media:

• Entertainment/Diversion
• Social Interaction
• Personal Identity
• Information/Surveillance

The collage I have created ‘My Media World’, shows several types of media that I consume on a daily basis, each image contain its own aspects. I use Instagram which has aspects of Social Interaction and Personal Identity,As I follow my friends and make posts. While on the other hand, Island FM is used for Information. Spotify would have aspects of Entertainment found in it, as I listen to music on a daily basis. This task has shown me the concept of Blumler & Katz theory and given examples.

This will knowledge will impact my music magazine as I will need it to fit 1 or more of the 4 media categories seen above. This has also helped me consider what types of media fit into which category, I will also need to consider this when making my magazine. I will be able to maximise my readership and sales if I make sure all 4 aspects of my magazine are catered for.