Magazines must know who their target audience and what their demographics, psychographics and audience segmentation is in order to create and aim their magazine at certain people. They need to create media that connotes, infers, implies and suggests different meanings that will resonate, appeal to their target audience.

This will impact me as it will help me understand the different features of a magazine, helping me in making my own. I will make sure that I am aware of who my magazine is targeted at in order to make it successful.