The reason I have chosen these two adverts is because they both correlate to the psychographics and demographics of my target audience. The Virgin atlantic advert fits in with the demographic of men of Gen X, as well as the psychographics of my audience, this being mainly filled with men of Gen X & Early Millennials. Many men of generation look forward to holidays and breaks as they usually have the financial stability, as well as working hard day in, day out which would warrant a break to relax and have some time off. This advert not only links into the psychographics but also into the next advert of the Cape Town international jazz festival which is somewhere that Virgin Atlantic can fly to.