Performance shoot rough cut

This is the first rough cut of our music video. We edited this using Adobe Premier Pro, a software that allows us to manipulate videos and add music.

• Jemima and I found that we had plenty of footage to fill almost the entire song although we did wish we filmed some lyrics more as we were lacking in good shots for the second verse, however, getting the lip sync to match the audio was easy for us as we know the software well and our actress was in time
• For the next cut I would like to make an effort to edit to the beat more – I feel that we focused too much on editing to the rhythm of the music but our chosen song has lots of edit-to-the-beat potential too.
• Our star image is conveyed well in this rough cut – she seems sweet or neutral in the beginning of the clip and as the song builds, the star’s anger and sass builds too but I think especially when paired with the narrative it will be clear that she’s playing a part – pop stars are conventionally seen as kind and creative and the narrative will help fit the genre.
• I think that we did well to get a variety of shots within the small setting and the props aided this, maybe in the narrative we will get a bit more created such as more canted, pans or tracking shots.
• During post production we made sure to include a variety of movement from our star – there is lots of action like cake smashing, throwing roses, eating, etc
• We used a repetoire of elements to make our rough cut fit the conventions of the pop genre such as close-up shots, emotive acting and lots of editing to the lyrics but I think that now we need to get more creative and utilise the effects on Premier Pro to make the video more exciting.

Completing this rough cut has helped us by making it clear that our production structure works effectively – we have enough footage to fill the whole song we just haven’t edited to the end of the song. It has also helped me to adapt to the software and get used to moving footage, adding audio and making the various cuts and edits. Also, it has improved our collaboration skills as we worked on it together.