Digipaks are designed to be an element that supports the launch of a multimedia package.

Whilst exploring female pop digipaks, I was able to see that the technical conventions of a digipak include a barcode, the record label’s logo, a copyright declaration and sometimes a producer credit.

Another convention is to have a track list on the back, this is common in pop but may be missed in other genres as they focus on atypical imager and graphics so the visuals are more important than the track list.

A digipak has to follow the typical conventions like a blueprint so that the audience doesn’t reject the text – every genre has a repertoire of elements that are specific and recognisable to its intended audience and their interests. For female pop, these include a large image of the artist, the album title and sometimes the artist’s name.

Analysing front and back covers means that I’m now knowledgable in what type of things a female pop digipak would include and how vital it is that the audience denotes the elements so that they recognise the genre.

Knowing the conventions of a digipak is important because they demonstrate how media language is used to convey a genre, brand and star image in a way that the audience will understand and denote it in the way it was intended.