What audience do you want?

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When dissecting this mixmag cover of Michael Bibi, I learnt that every media text has a target audience. This media text was specified to appeal to a younger generation because of it’s minimal captions and ‘moody’ colour pallete for example.

Every feature of a front cover, the masthead, plug line, colour palette fonts, language, headlines etc, all collectively convey a message, theme or idea to a demographic.

Focusing forward, knowing that different features can add different appeal is a key part of the code in attracting an audience. Tailoring a magazine for a demographic can be quite difficult. This task I feel eased that process because I have some ideas of what styles attract what demographic in the magazine buisness.