Integrated advertising and star image on social media

Here is our recorded screencastify analysing popular star La Roux’s instagram page. 

The ways in which La Roux appeals to Both AIDA and Blumler and Katz’s uses and gratification theory are through her bold star image and well thought out integrated advertising . As a popular star in the industry, La Roux employs a range of colour in her well styled and outgoing outfits and some detailed computer generated graphic designs. Her posts both stand out and advertise her music causing audience to discuss what she’s wearing and where she’s wearing it, she creates a loyal and devoted fanbase through replying to her fans and teasing new music constantly in order to maintain the spotlight.