CHAIN$ is the name of my underground hip hop magazine. When devising a name my thought process was; what would I associate  with rap, hip hop, music and singers- the almost comedically large and bedazzled chains they spend hundreds of thousands on. Below is some prices I found of those who possess these very expensive chains which have become a competition in the rap and hip hop industry; who has the biggest chain? whose is the most expensive?

• Jay-Z’s 11 Pound Cuban Chain – $200k.
• Kanye West’s Horus Chain – $300k.
• Megan Thee Stallion’s Hot Girl Necklace – $425k.
• Takeoff’s Solar System Chain – $500k.
• Lil Jon’s Crunk Chain – $500k.
• Gucci Mane’s Twin Panther Chain – $500k.
• Pharrell’s N.E.R.D Chain – $1 Million.

Mission statement – “CHAIN$  is sourcing the hottest and freshest sounds, the juiciest news and, the newest charts updates. As a collective, we live to produce a unique take on hip hop looks, concert culture and upcoming projects. Insider scoops and  one on one interviews with the current main stars of the industry. ” 

I made a word cloud on words that I would associate with the underground rap and hip hop genre.  And since creating a magazine is creating a brand, I need to make sure I use these key words when communicating a narrative in my media creating.  Simultaneously, I want my work to be conventional to the underground rap hip hop genre but I also want my magazine to have a unique selling point. Its stand out features that separate CHAIN$ from all other hip hop and rap magazines and media.  After all, my magazine is a source of entertainment. I want to relate to the rap and hip hop audiences as well as use the magazine as use the magazine as an outlet for social interaction, I want CHAIN$ to be the main talking point of all rap/hip hop conversations. Did you see that CHAIN$ article on Kanye’s new haircut? what an interesting read!

I feel if a magazine isn’t informative it has no appeal whatsoever. Making a word cloud helped me to distinguish between what people want to read about and see what people don’t because I ran each idea through my mind as I added them onto the cloud. For example, I love fashion and I like keeping up with it, so having CHAIN$ include fashion articles, who wore what to what to recent events or galas like the met gala for instance would add a sense of magnetism to my magazine media.

Progressing forward and taking the final steps toward making my own magazine, I will withhold that to add appeal to a magazine it needs the features; unique selling point, mission statement all in order to achieve the majestic grandeur I desire for all future media producing.