Forming & Conventions

I took the liberty to research some music videos exploring how the lyrics and themes reflect on a given music video’s narrative and vice versa.

This decoding task taught me that music videos can be each illustrative, disjunctive and amplified. Illustrative is where the narrative in the video very closely echoes the lyrics & music. Disjunctive is where the narrative and  performance seems to hold very little relationship to the song and seems quite random. Amplified is where the narrative, whilst inspired by the song, adds a new element to complement the song.

Upon deconstructing various music videos made by previous students and real stars of the industry, I realised that the star image must be conventional to the genre to construct an understanding, pleasing and or thought-provoking narrative in any music video.  for example, If I dressed my star in all black for a pop video, that wouldn’t quite make sense. Looking forward I now know I need to give the star image some in depth thought for a stringy, cohesive narrative.