I want our star to be represented as punk, moody and grungy. I will do so by using dark backgrounds and moody lighting.

Using cinematography I will try and convey a conventional music video but using costume and Mise en scene I will create a convincing star. I will have my star make playful gestures but make her appear as bored and uninterested as a punk goth figure. This will be done through her facial expressions and posture.

I want the moods to be joyful and loving and I will use a repertoire of elements such as random breakout in dance and snappy editing to communicate the 80s dance era through my music video.

It is important for our star image to be coherent across all of my projects and products – digipack and social media page. If our star is goth, grunge this must be how she is represented throughout. The star image is a foundational part of integrated advertising and must be employed across all platforms and mediums.