What artists of our genre are doing with their digipacks

A digipack is essentially a CD case with covers front and back. The music industry has sort of evolved to digital streaming and sharing but the digipack would still have the same album cover in most cases as a digital version or even a vinyl version.

The conventions that should be followed on the digipack are the barcode on the back, so the item can be sold. The track-list on the back, in order for the buyer to see what exactly they are buying, (the content). And the copyright owner. This is to avoid unlawful plagiarism.

more conventions on the digipacks are, Artist name and the Album name but in recent times both can be left out and a digipack will still sell. As the age of the independent artist is upon us, who are we too know who is good and who isn’t anymore so the artist name has kind of lost it’s value.

What I learnt from this digipack, is that to convey our genre indie rock/ synth pop we must throw the normal convention out of the window and approach the digipack with an experimental mindset. The pioneering genre highlights the postmodern age we live in, we see this through 3D renderings of our favourite artists on their digipacks on FKA Twigs’ LP1 and commonly we see they represent themselves as stars as supernatural and otherworldly creating appeal and intrigue as to what sent them in this artistic direction. Kaytranada’s digipack “BUBBA” for example.