This is a mood board we made in order to gather inspiration for our Digipack and other content using the app Padlet.

This has helped us to gain more of an understanding of our artists’ genre, and the repertoire of elements that define the style and brand we are aiming to convey, it is important to understand what will be preferred reading and entertaining for the audience. This also allows us to create a coherent brand across other platforms and content such as our social media page.

These covers are the blueprint and inspiration for our artist and star image, we want her to be described as sexy, cool, independent, attractive and interesting.