It is important before we make our artist’s own social media platform to be aware of and understand its technical conventions. this can help us to correctly develop our marketing campaign and promotion of our star and her music. Analysing this social media page also taught us how different artists use and post on their social media differently, and so in order to attract an audience we must use these conventions.

In this task I analysed and explained the features of pop star Mimi Webbs Instagram page, allowing me to get a better understanding of how artists in the pop genre promote themselves on social media, and therefore how to properly reflect our own star.