BELOW IS MY ANALYSIS OF MIMI WEBB’S SOCIAL MEDIA PAGE:

REFLECTION AND FOCUSSING FORWARD:

During this research and analysis, I was able to gain more of an insight into how a young, upcoming artist grows their image rather than taking from an established artist that will use different marketing techniques and language etc. This research is more tailored to the type of social media page we will need to create for our star – Monroe. The mix of casual, ordinary posts with extraordinary, tour and performance posts establishes her professionalism whilst maintaining her authentic, normal life that she lived not too long ago, before going viral. Her feed is colourful, vibrant and exciting to draw in Gen Z pop genre listeners, we will aim to use a colour scheme and ensure to make the post cohesive from the offset.