MARKETING TECHNIQUES PRESENT IN DRAFT 1:

• Synergy – this is found in a collaborative post with Adobe premier Pro that also presents a discount code for fans.
• Cross media convergence – this is found in a featuring post with our star on BBC Radio 1.
• Timeline – this is found in behind the scenes content on stories and the main feed.
• A call to action – this is found in our spotfiy stats post where a place of sale for our star’s music is clearly identified.
• Interaction and engagement – this is found in a story referencing the star being in Hyde Park and asking fans to join her for a meet and greet.
• Promotion of live events: this is found in the highlight named ‘Tour’ which displays live videos and photos from when our star is performing.

GENERAL REFLECTION:

The colour scheme on our social media page seems quite dark and relaxed as of right now, we need to bring in pops of colour onto the main feed and establish a colour scheme that links well to our pop genre – I believe this could be done with tones of purple because this colour is found across all of our star’s products. Our marketing strategies are being recieved well and combine to invite our target audience and members from other audiences with synergy and cross media convergence. I believe there should be some more marketing strategies and brand deals/sponsorships added into the feed in attempt to reach as many audiences and demographics as possible. Fonts are in line with the digipak and social media page, meaning they are conventional to our star’s genre and keep her page from being rejected. The highlight icons should be altered in regards to colour and font, changing the icons to a sans serif font and adding in a pop of colour will brighten up the page at first glance and tailor it more effectively to our pop genre.