MARKETING TECHNIQUES PRESENT IN FINAL DRAFT:

• Synergy – this is found in a collaborative post with Adobe premier Pro that also presents a discount code for fans; it can also be found in a collaborative post with Nike where merch for Monroe has been created with the popular clothing brand; there is also a collaborative post with MOTEL ROCKS, a clothing brand with a perosnalised ‘Monroe’ clothing line.
• Cross media convergence – this is found in a featuring post with our star on BBC Radio 1, this is also found in the ‘Vogue’ post where Monroe is featured in Vogue’s december issue with a perosnal interview.
• Guerilla marketing – billboard competition, album is on billboards for small amount of time, one off opportunity to find one and be entered into a giveaway of Monroe’s merchandise.
• Timeline – this is found in behind the scenes content on stories and the main feed; it can also be found on the ‘Go’ music video release post and tour dates posts.
• A call to action – this is found in our spotfiy stats post where a place of sale for our star’s music is clearly identified; there is also a link in the star’s bio and on promotional posts to her website where tickets and merchandise can be found.
• Interaction and engagement – this is found in a story referencing the star being in Hyde Park and asking fans to join her for a meet and greet; this is also found in the billboard competition post that directly adresses fans and followers; this is also found in daily life posts where our star talks directly to her fans as if they were her friends with updates on her birthday, shopping days and time with friends etc.
• Promotion of live events: this is found in the highlight named ‘Tour’ which displays live videos and photos from when our star is performing; this is also found in the post including our star’s tour poster and dates.
• Sell physical copies – the digipak is found on the billboard post where the star references her new album and where it can be bought; this is also found in merchandise posts and highlights where links to our star’s website are found.
• Issues and charities – this is found in the choice of our star to be vegan, this combats global issues and makes our artist seems sustainable, caring and proactive; this can also be found in the merchandise being sustainable and made out of bio-degradable materials.

GENERAL REFLECTION:

In this final draft of our social media page, a colour scheme has finally been well communicated and the page fits perfectly within pop genre design conventions. There is a good balance between extraordinary and ordinary images, balancing daily life and behind the scenes with lots of brand deals and sponsorships; this mirrors the feed of many other pop artists and influencers on Instagram. The spotify stats post from the first draft has been redone in this draft to look more professional and it is now more inkeeping with the vibrant colour scheme, originally the post was muted and gloomy whereas now it is lively and fresh. Reinforcing partnerships with brands e.g. Adobe Premier Pro is useful to present our star as meaningful and caring, it promotes the idea of our star caring about her fans and only partnering with brands that are worthwhile and legitimate. Additional stories on the ‘People Pleaser’ highlight are useful to promote the star’s latest work and additional stories on the ‘Vegan Life’ highlight lead to our star having a more perosnable, ordinary image. This ties in well to our artist being proactive with world problems and caring about the planet, this motive is presented in merchanduse being sustainable and bio-degradeable. Stating in the ‘Behind The Scenes’ highlight that our star saw many fans when she was at winter wonderland proves how well known she is, but also how grateful and down to earth she is because she took the time to meet her fans. Fonts, colour palettes, accesories and brands have now been carefully considered to build up a confident, strong, caring, independant star image which fits in perfectly with the pop genre conventions.