MARKETING TECHNIQUES PRESENT IN DRAFT 2:

• Synergy – this is found in a collaborative post with Adobe premier Pro that also presents a discount code for fans; it can also be found in a collaborative post with Nike where merch for Monroe has been created with the popular clothing brand.
• Cross media convergence – this is found in a featuring post with our star on BBC Radio 1.
• Guerilla marketing – billboard competition, album is on billboards for small amount of time, one off opportunity to find one and be entered into a giveaway of Monroe’s merchandise.
• Timeline – this is found in behind the scenes content on stories and the main feed; it can also be found on the ‘Go’ music video release post.
• A call to action – this is found in our spotfiy stats post where a place of sale for our star’s music is clearly identified; there is also a link in the star’s bio and on promotional posts to her website where tickets and merchandise can be found.
• Interaction and engagement – this is found in a story referencing the star being in Hyde Park and asking fans to join her for a meet and greet; this is also found in the billboard competition post that directly adresses fans and followers.
• Promotion of live events: this is found in the highlight named ‘Tour’ which displays live videos and photos from when our star is performing.
• Sell physical copies – the digipak is found on the billboard post where the star references her new album and where it can be bought.

GENERAL REFLECTION:

A more appropriate colour scheme is now established and the artist has a more individual, unique look to her page. Interaction and engagement with fans through discount codes, comments and competitions have been focussed on in the process between draft 1 and draft 2 to ensure the star has a strong following. The star’s ordinary image is better established due to the highlights growing – in particular the Behind The Scenes highlight and Vegan Life highlight – and in the star’s birthday post. This combines well with the extraordinary star image (Dyer) that we are creating with brand deals, sponsorships and promotional posts for tours, performances and meet and greets. Fonts and colour in the highlights icons have been altered to better fit in with the pop genr eand digipak and music video styles, making the star’s overall brand cohesive. I believe a more specific colour scheme still needs to be established within the next 6 posts, the dark/tonal posts work effectively when tied in with the vibrant/lilac posts and I think these two individual vibes link perfectly to both the RnB and pop genre that have been researched and identified throughout the growth of our star – Monroe. Use of marketing techniques have been incorporated well and guerilla marketing combines well with the synergy, cross media convergence.

TEACHER’S FEDDBACK IN SCREENCASTIFY:

TEACHER’S FEEDBACK IN NOTES:

• BTS is useful and creates a teaser, audience will want to find out more.
• Adobe Premier Proo deal is a strong picture and deal.
• Spotify Stats is useful and shows her to be great.
• Lovely more BTS.
• Using other platforms to promote e.g. BBC Radio 1 is great and useful.
• Collaboration with photographer influencer is brilliant – indlude some more gossip.
• Gorgeous everyday pictures create an ordinary star image.
• Stories of BTS show her as a ‘London girl’ and makes it personal.
• Nice shot with her friends, makes her relatable and ordinary.
• Collaboration and tour/festival shots show her as extraordinary.
• Synergy found in festival settings.
• Vegan food gives her personal identity.
• Add in some more posts of single being number 1 in charts etc.
• All that is missing is cross media convergence with netflix, tv etc.
• Guerilla Marketing campaign?
• Competitions might be a good idea?