REFLECTION AND WHAT I LEARNT DURING THIS TASK:

When carrying out this research task, we explored the typical design conventions of music video production and post production stages in the pop genre; as well as analysing all the factors that make up the repertoire of elements in a music video. In the several music videos we watched, starring artists like: Billie Eilish, Ariana Grande, Olivia Rodrigo, Harry Styles etc. we discovered that heartbreak and female empowerment feature heavily in the themes and narratives used. These common themes boost a female singer’s star image and can cause the public/their audience to view them as a role model. Most of the pop music videos were thematic and somewhat episodic; the videos also appear to focus more on performance over narrative – explaining why the music videos can often have an abstract feel. Performance in the women’s videos included dancing and lip syncing from many different angles, jump cuts and utilised camera movements and like pans and dollys, this keeps the video upbeat and engaging to young audiences. Pop videos use skilled cinematography to always guarantee there’s never a dull moment. The mise en scene created is often surrounding vibrant colours and strobe lighting which I believe to be added in during editing stages, this visually conveys the sound of pop music, also the videos all maintain a strong, specific colour palette throughout, ensuring the video isn’t disjointed and confusing.

OUR PADLET:

FOCUS FORWARD:

In this padlet, we took screenshots from 9 different music videos to display different camera movements, angles and shots that we can go on to use and benefit from in the production of our own music video. We can use close ups for intimacy with our star whilst using low angles to establish the role model perception. Whip pans and dollys make the video interesting and fun instead of using boring, slow movement that wouldn’t match the pace of the pop music.