OUR DRAFT 3 IMAGES WITH PDF ATTACHED:

WHAT WENT WELL:

• The colour scheme is now cohesive throughout all covers.
• The graphics and layering techniques are inventive and unique, this matches up well to the inventive, modern style of RnB.
• The fonts on the front and back covers are bold and readable, it stands out.
• The model’s posing matches the RnB style and presentation of a star.
• All images are now placed evenly and fit each cover well.

WHAT STILL NEEDS TO CHANGE:

• Spacing needs to be altered on the spines.
• The font on the inside left cover that outlines our model is too thin, this needs to have stroke added and possibly outer glow.
• The barcode and copyright symbols need to be added.
• The background, close up image needs to be zoomed in slightly more so that the crease of the nose isn’t visible.
• Possibly remove people pleaser title on the back cover? Is it necessary?

OUR DIGIPAK DRAFT 3 IN CD COVER:

Seeing our digipak presented in an album cover was very useful to gauge what works and what doesn’t, the spines need to be more distinctive with bolder text and some of the spacing needs to be redone. Despite these small errors, the overall package is cohesive and works well with effective colour scheme and font. The inside right works especially well because it almost seems that the star is holding the disc that would usually be placed in that position, the back cover is also inventive but still needs features like the barcode and copyright added.

AUDIENCE FEEDBACK OF GENRE:

When gathering feedback from radnomly selected peers across our year group, we found pop was voted the most with RnB in second. As stated previously, our music video was based on the pop genre due to this exact song from our chosen artist – Cat Burns – but she is actually labelled as an RnB artist. When learning this, we decided to analyse female RnB artists who mix into the pop genre with their music when researching for our digipak. As a result, our digipak has many typical design conventions of the pop genre as well as the female RnB genre, these two genres are also commonly mistaken for one another. This confusion of the two genres is evident when we asked our peers who participated in this survey, “Which genre do you think Rihanna and Beyonce are reprasentative of?” and they replied pop if they voted for pop, and RnB if they voted for RnB. It seems discrepancy of understanding between these two genres is common and doesn’t mean our target audience won’t respond well to our digipak or reject the media text. Our digipak had to include features of pop to enforce a cohesive star image for our artist when looking through the music video, social media page and digipak.