BELOW IS OUR INSTAGRAM PAGE PLAN:

This timeline and marketing ideas poster above displays all the posts we intend on making and the order of time in which we will upoad them, a colour scheme of cold purple and blue tones has been decided to carry on the flow of integrated advertising with a cohesive image. We have a range of professional, sponsorship and day to day posts that communicate an extraordinary and ordinary star image.

REFLECTION WITH GAUNTLETT’S THEORY:

Gauntlett’s theory of negotiated identity is useful to apply here. Negotiated idnetity is when a person forms their character on what woud be appealing to others, when creating this page we need to curate our star’s personality to match the expectations of our target audience. Equally, collective identity is important here because when aiming to appeal to a group as arge as the pop genre fans, it is important to wear, use and do things that matchup to what they would wear, use and do on a day to day basis. This makes the social media page seem like a community and make the fans feel as if the star is ordinary and can relate to them.