Above is my tinder dating profile based off a typical target audience member for my genre of music magazine; EDM. I have analysed all the EDM audience demographics e.g. age, sexuality, gender, occupation and this ties into the audience’s overall psychographics e.g. attitudes/outlook on life, ideals, hobbies. This assumption I have made about the EDM audience was done through social interaction I researched between the target audience and their favourite music artists, ensuring my representation of a typical follower is even more accurate. The EDM music genre is encoded and decoded to produce an overall message to the media of a lively and fun environment.

When I am a producer of my music magazine I will strive to take onboard my target audiences likes, dislikes and ideals to tailor my magazine style appropriately, ensuring entertainment through quizzes is still prominent to keep the reader engaged. Having these key demographics and psychographics outlined is important because now I will be able to perfect my music magazine’s personal identity with more unique and customized factors. The Blumler and Katz uses and gratification theory became noticeable during this project once again because this tinder profile relates to the consumers of EDM music and what they will look for in this genre of music as well as what will attract them to the music initially.

During this task I learnt that preferred reading means when an audience responds to a media release they way the media producer wanted them to; whereas oppositional reading means when an audience rejects the original meaning behind the media produced and creates their own.

Above is information about the audience of a famous EDM artists from yougov.com I used to help with my profile.

This is my finished piktochart regarding the competition I will face when releasing my music magazine to my target audience. I have spoken about personal identity of my magazine, social interaction between the readers and creators t o establish a sense of community. Also I referenced information on the USP of my magazine, this is the fact that that private details on EDM raves and festivals are provided as well as exclusive, large competitions are held, bigger than any other magazine. I also made sure to speak about including entertainment for readers to keep them engage, for exaple a quiz/game page and i referenced AIDA…

Attention

Interest

Desire

Action

This research task will allowed me to create a unique magazine that perfectly fits into the design conventions of an EDM music magazine. Meaning it will meet my target audiences expectations whilst offering them more opportunity and entertainment than other magazines they have read/subscribed to before. I can draw from ideas found in other magazines as well as creating new and better ideas to make mine stand out. I will make sure to use all aspects of AIDA because this will confirm I meet all necessary criteria when releasing a successful music magaizne.

INSPIRATION:

I have chosen EDM as a music genre for my magazine. EDM was originally made in the 1970s/1980s and became extremely popular in underground raves, discos, nightclubs and later on festivals. The genre emerged from the UK music genre ‘Garage’ as well as many others that became popular at the time e.g. jungle, 2-step, broken beat and grime. EDM uses drum machines, electronic instruments and synthesized rhythms to produce upbeat, unique, live music. EDM gained a neon, fun and colourful reputation because it was played at underground raves/discos with strobe lighting and special effects.  These conventions of EDM music then translate into music magazines as displayed above, there are neutral backgrounds with neon colours featured around it.

POSSIBLE MUSIC MAGAZINE NAMES:

• RAVEDM (Rave EDM)
• EDMIX (EDM Mix)
• BLACKOUT
• UNDERGROUND
• CITYEDM

I have chosen the name ‘BLACKOUT’ for my music magazine because I feel it accurately represents how EDM music originally surfaced in underground raves and often EDM festivals are blacked out apart from strobe lights and special effects etc.

BRANDING IDEAS AND MISSION STATEMENT:

The brand of my magazine will be known as promoting upcoming and thriving artists in the EDM world, my unique selling point will be providing details on every festival, rave or disco in the UK that my audience can attend, after having done some research I have discovered that many other electronic dance music magazines don’t provide this service. This will encourage my audience to keep buying the magazine. I can use the Blumler and Katz uses and gratification theory (entertainment, information, personal identity, social interaction) to ensure I create a magazine that fits all the design conventions and audience’s expectations. My magazine will be entertaining because I will feature the latest EDM music artists, I will provide information on the artist through exclusive interviews and will also do a snippet on which EDM festivals are taking part around the UK in the upcoming weeks. The magazine will obtain its own unique personal identity because of our original mission statement and design features. Finally the magazine will have a successful amount of social interaction because the EDM music artists will draw in the audience and this will cause social interaction in real life as well as social interaction through exclusive interviews featured in the magazine.

Mission Statement: “Blackout is the best selling electronic dance music magazine in the UK, we strive to maintain the powerful connection from society to the EDM community whilst keeping you updated with the latest artists in the industry with every issue. We spread love and appreciation for the electronic dance music world with every exclusive interview and make sure to keep you in the loop on every EDM festival, disco or rave in your area!”

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