Media can be used in many different ways to portray various ideas and meanings-

• Media can be used to show the personal identity of a person, for example who they follow on a social media platforms like Instagram can show who they look up to or their interests in certain peoples lives
• Media can be used to give out important and relevant information through newspapers or television programmes
• Media can also be used for entertainment, for example Instagram for looking at travel pages or magazines for looking at latest fashion trends.
•  The uses and gratifications theory by Blumler and Katz is an audience centred approach to understanding mass communication. The idea is that audiences seek out media in order to gratify a need such as Entertainment or information. This idea implies that media is interpreted into peoples lives by them taking control of how much and what types of media they would like to see.
• This knowledge on Blumler and Katz will make me think about what types of media I engage with so that I can become more aware of my media interest and effectively project them onto my work. For example, for my music magazine, this theory will make me think about what music media I engage with so that I can make my work interesting and unique.