Above is our collage of conventions of our selected genre for our music video. Knowing our targeted audience is essential in creating the best possible music video which will attract their attention as we need to include the different types of Mise-en-scene into the music video. We discovered that our target audience for our music video is Millennials. We found out that the clothing worn are often bright and outgoing and stylish for example bright coloured hair-dye. Frank Ocean’s audience are more popular amongst girls than boys.

Blumler and Katz’s uses and gratifications theory supports the idea that an audience has an important role in how media is consumed and used. Audience profiling ties in with Stuart Hall’s Reception Theory which says that all media that is consumed by an audience has different hidden messages to show a deeper meaning in the video, however different people will interpret the message differently.