How does your music video use of challenge conventions…form, genre, star image, narrative…? How do your music video represent social groups or issues?

Our video challenges a lot of conventions regarding the way that women are expected to portray themselves, but also the expectations placed on the star to appear as the definition of perfection. The aim of our video is to reflect the idea that expressing your true identity will bring you the most happiness. We looked heavily into and focused on the star image in our music video, and the impact that being a celebrity had on your identity. We wanted to present our star as a normal person, that they are no different to you or I. We wanted them to be relatable for the audience and for them to appear naturalistic. However over the course of the video the star begins to change, this is from pressures of the management company, the media and the public. Because stars are always under the public eye, photographers, journalists and reporters are always following them. This means that the artists are always under pressure to look their best. There are high expectations on them to appear in a specific way, they are not able to be their true selves without being scrutinized by the media and audience. it also demonstrates the pressure of the management, they want their star to appear a certain way, they need them to fit the stereotypes of what is expected from them. As if they are too different or too unique then the public and audience will reject them. Therefore in our video we tried to make slight changes to our star throughout the video, she stars naturalistic with no make up, in causal clothes and she is happy and free. This then changes as the video progresses, she then is placed in a studio, with harsher lighting, and her outfit changes. We then begin to add makeup, and also there id a gradual filter being added to the star. By the end of the video she is presented to be the ideal, she is made up and has extravagant make up. This demonstrates these pressures on her to look this way, because at the end she is not happy or comfortable where she is.

We then wanted ‘ordinary’ people, who are members of the public to feature in our video as well. They were supposed to represent the audience, and they would be able to relate to them.