Here are screenshots of our completed instagram feed, I am really happy with the final look of this instagram page and am confident that it does everything necessary to make it an interactive successful social media page. We aimed to create a theme through our feed which reflects our genre and follow our key descriptors. This was important to ensure our instagram page didn’t look disconnected and followed the themes and image that our music video and digipak had presented. When designing posts for our page we made sure to this about AIDA. This is important for each post to be successful, as each post needs to attract a audience, create further interest when the audience clicks on the post, produce a desire for the audience to interact through the post (like, comment and sharing) and then have a call to action. This was very important on our posts which were advertising upcoming events that our star was part of (world tours etc) as for this post to be successful and do what the star requires it needs to include information and links on how to get tickets to these events. The audience does not want to hear about an event their star is in if they cannot get involved and buy tickets.

It is also important to include all areas of uses and gratifications (Blumler and Katz) within our social media page. This includes, personal identity, social interaction, information and entertainment. It is key to include all of these elements to please the audience, social media is the easiest way to create interaction for your audience which you cannot create produce from a music video or digipak. We produced quite a few posts which gave our audience this interaction they crave such as a Q&A which we created on our story allowing our audience to ask any questions they have for the star. We then answered these all on our story also and saved into our highlights, this allows the continuous new flow of fans to see these stories permanently.

Building up excitement was also something that we wanted to do through our social media page, we did this by creating posts which gave sneak peaks to upcoming releases giving our audience something to look forward to and keep them checking our page to find more information. We also wanted to include some cross-media convergence which connected our star to brand which are popular to our target audience. We chose to do this with a well known headphone brand, Beatsbydre, and also a clothing brand which we feel reflects the interests of our desired audience, motel rocks. We also creates this cross-media convergence by involving our star in other types of media such as a radio debut and our star taking the front cover of a magazine. This allows our star to be pushed past just a social media page and be represented through many types of media attracting a wider audience.

More goals that we had when designing our social media page was the idea of creating a star which is represented as being ordinary and extra-ordinary. We did this by not only showing achievements and professional events our star was apart of for example, photo-shoots, album cover releases, song releases and tour date but also posting about our stars everyday life such as holidays and casual selfies. These ordinary Images give our audience the perception that they can relate to the star giving them more of a desire to interact.

Here I have created a slideshow of all the posts which we shared on our social media page, I put these into sections of main posts and then the different highlights on our page. I really enjoyed promoting our star through this social media page and it was definitely one of my favourite elements of the promotion package which helped all of the products come together.