Here is our FINAL draft for our music video to Low Down by Venbee.

I am really pleased with the overall final outcome of our music video and it has changed so much through the drafts with all of the different feedback we have received. In this video the star is presented to be quite ordinary in some scenes allowing to her to be in reach of her audience and have more of a relation through the narrative. As our narrative is based on a story of a girl who has lost touch with her mother and it struggling on her own, this may be a relatable story for a minority of the audience and therefore presenting the star to be ordinary allows fans to relate with the story even more. Although in order to make this a successful and exciting music video we did try and also present the star to be extraordinary (Dyer) through some shots such as the performance clips which have been shot professionally and edited to a high standard with effects using AdobePremier Pro.

When editing and shooting our music video it was key to ensure there were some conventional elements to ensure the audience can understand the video as well as being able to recognise the genre and enjoy it overall. Before beginning the editing process we looked into what was conventional in a EDM music video so that we could follow the repertoire of elements (Altman) making it easy for our audience to recognise the genre of the music video. Some of these elements which are conventional to EDM are combination videos which means the narrative and performance clips are combined and shown through one star. We did this in our music video and really liked how it turned out as it allows the viewer to connect with this one star a lot more than they could if there were multiple different stars within the video. Editing to the beat was a another convention we tried to follow as again this is very relevant with EDM as this type of music generally contains strong beats throughout which can be very effective when the music video is edited well to these beats.

When filming our music video and then selecting the clips we wanted to use ensuring the clips were filmed with a steady hand was key as shaky clips would look very unprofessional in the final video. Choosing a variety of shots is also very important as it makes the sequence a lot less boring, I think we did this well by including a range of long shots, close up and mid shots throughout in order to not let the audience get bored from one shot distance. Miss en scene was another element which is important within a music video and we ended up with at least 5 different costumes throughout our music video to show different times and places in the video. For example the performance shoot were shot In different costumes to the narrative in order to give these scenes some more separation. Choosing costumes is very important and I think we had some very effective costume choices in our music video such as the long dress in the pool clips which worked really well and portrays the sorrow ‘drowning’ image we aimed for.

We used a range of effects in our music video to make it more exciting and align with our genre such as the heartbeat edit which we included twice in the sequence for the chorus along with the colour change edit which matched the beat of the song. We also used transitions such as fade to make some changes in clips less harsh and this was also very effective.

At first we struggled to ensure that our narrative made sense In our video as the order was jumbled and there were too many gaps in the story although in the final draft I am confident that the narrative is much more clear and easy to understand by the audience which is very important for this to be successful.