Above is my dating profile I created and designed showcasing a typical target audience for my magazine genre pop. I have analyzed the targets audience gender, age, job (demographics)  and then from this I researched the types of attitudes and hobbies (psychographics) that they may have. It’s important for a media producer to know and bear in mind their audience to make sure the audience has a preferred reading.

Keeping in mind, the Blumer and Katz gratification theory people chose to engage in media for 4 reasons: entertainment, social interaction, information and to reinforce their personal identity. So, from this I understand that I must make sure I appeal to the audience by adapting certain features. For example, to reinforce my target audience personal identity, I will feature things like popular, trendy clothes and for entertainment I will include gossip of popular artists in the pop genre- tailoring my magazine to my audience.

Thinking forward, I now know my target audience and can now plan out how I can adjust some content and features of my magazine to suit them in order for my readers to get a preferred reading.  I also have to think about design features, like the colour pallet, to make sure it can be decoded into a fun, girly vibe which can be conventional for the pop genre and hopefully engage my target audience.

Here I used YouGov to help find my target audience. However it’s a little outdated for age demographics (doesn’t include Genz) however from my own knowledge and some research I deducted the main age group is between Millennials and Genz (15-28).