After multiple drafts and edits we have final completed our final draft for the digipack of ‘euphoria”.

Click on front cover to view PDF

Within the music industry, artists don’t make a lot of money from music royalties and streams therefore it’s important we also push and sell hard copies as this is the main source of revenue. Moreover, despite the digitalisation of the music industry it’s evident that the audience and consumers still enjoy having that physical copy as it creates a stronger sense of fandoms (Jenkins) and builds loyalty between fans and artists.

After reasearching the key technical and genre specific conventions for a pop digipack we began the designing and production process using adobe photoshop to edit and do photo manipulation , indesign for the designing process like the text and layout then used adobe illustrator when creating the graphics like the sparkles and the inflated text in the tv. Due to the project being a group work we all had roles in order to collectivly contribute in the design and production, more specifically my main role was designing and creating the graphics like the tv advert and spakrles using adobe illustrator getting feedback from my teammates working effiently together.

In keeping with our misson statment and brand identity we created a digipack that followed a retro-nostalgic feel with cultural codes (Barthes) of a disco ball and tv signifing (de Saurrure) this. To create a cohesive look we followed a coulour scheme of prodomitly purple using the colour theory where an audience can assoisate a certain era/album with a dominant colour making the album more memomarble. We created cloud graphics for the inside covers as it represents this ‘euphoric’ out of this world feeling that nostalgia brings with the sparkles creating an overall cohesive look throughout. Combining elements of retro with modernity with the costume and modern, techno ad with have created an engaging, magical digipack that perfectly represents our brand identity and mission statment.