Every artist has a star image that is constructed to represent them in a certain way in the eyes of an audience. This representation can be constructed via social media, articles, interviews, tv appearances, music videos ect. Richard Dyer came up with ‘The Paradox of the Star’ claiming a star must be presented as extraordinary yet ordinary, out of reach yet in reach in the mind of an audience. Every music videos purpose is to raise awareness of the artists, promote their music in order to make money however it’s also a perfect opportunity to construct a star image. How your star is presented is vital in the industry as audiences and fans will only engage with the star (like buy their products, go to concert ect) if the are interested in the star. I looked into how the media has represented Katy Perry who is the artist who sang my chosen song and I looked into the meta narrative surrounding her.

Overall, I can see that her meta narrative has represented her star image as extraordinary (Dyer) and crazy with her quirky, unusual costumes like the tin can dress for example. Yet she is also presented as ordinary (Dyer) with her also being seen in sweats and casual clothing creating a sense of relatability to her audience and fans. Moreover, she has been represented as funny and witty as well as kind and charitable constructing an overall positive almost role model, best friend like star image for the audience. It’s important for Katy Perry to keep up this positive, quirky star image with her charitable values as she had brands like her perfume business that fans will only engage and buy if they are kept interested and look up to her.

From this research, I can think about how I want to execute the representation of my star in not only the music video but the digi pack and the social media page as they all work together to construct a star image.

I want my star to be presented as wild, young, confident and fun which is very conventional within the pop genre and will fit the audience demographic of young females which is the same as the artist of our song. To achieve this I have to think carefully about the mis-en-scene like the costumes I have to remember to dress my star in something unusual and fun creating this extraordinary and out of reach (Dyer) star image alongside with exciting hair and bold makeup to represent her confident side. And in order to achieve this wild image, I will be dressing my star to wake up with messy hair and wrecked makeup to illustrate the wild night she had before and direct my actor to dance and act happy and energetic and present her to be the life of the party to construct this wild, fun and youthful star image.

Now thinking forward, now that I have the star image in mind I now need to execute this in different ways with the use of mis-en-scene to the use of editing in post production- in not only the music video but the social media page and digi pack too. So perhaps in order to achieve this ordinary image I would unsure her social media page is filled with lots of relatable, day to day content creating this ordinary, in reach (Dyer) star image to make the audience feel a connection with the star.