Here is our Draft 4 edit

After our feedback we have adjusted and improved lots of different aspects of our music video.

Whats Changed

• Edited a video camera layer onto the hand held shots of the main stars pov to immerse the audience within the party and create an authentic feel to the party. According to Dyer, this would also helps construct this ordinary star image creating a connection between the audience and star.
• Added some more key frame cut ins for the lip sync performance just to add some more energy and dynamic to the video to create a more engaging video for an audience.
• Added some more shots of the beer pong and air hockey to represent all the different aspects of the party creating a fun, energetic narrative
• Edited in some more transitions between shots like film dissolve and cross dissolve which changed location to make the video flow better instead of just harsh cuts
• Added a split screen edit in the dance circle to emphasise the size of the party and helps signify (de Saussaure) all the energy and excitement of the party
• Included some canted angle shots to to create more of a variety in the video which helps connotes a wild, messy party
• Added some more clips to the bedroom scene just to break up the lip sync as our peers suggested in our last feedback

Whats Next

• We need to add some colour correction and adjustments to some of the clips as the mis-en-scene of the lighting is sometimes too dark which isn’t good as this decodes (Hall) to an audience a dull sad party.
• Some shot sequences are not exactly to the beat some we should use the marker tool to help get it exact
• Try and add some more camera movements as a lot of clips are still shots with little movement which according to Blumer and Katz would not be good for audience engagement as the video must be entertaining.
• Some clips don’t fully connect of flow smoothly together which can create confusion to an audience so it’s important we fix that issue
• There are some continuity issues with lip syncing like the eye line doesn’t match and the arms move which again disrupts the flow of the video and can result in the video looking messy and confusing

It’s vital to remember that a music video is to not only promote the music but also promote the artist so in order to achieve the best audience engagement for our target audience demographic of female teenage/young adult individuals, we need to ensure our video best represents the pop genre as well as our gender and age demographic so they we can achieve a preferred viewing which ultimately results in making more money and profit which is what the music industry main aim is. Therefore we need to be certain our video has the correct encoding and decodings (Hall) and has represented a positive star image.