The masthead is the second main piece to the front cover of a magazine, the masthead is the name of the brand and is what everyone looks at to find out what the brand of the magazine is thus the masthead must be memorable and appealing to the audience, a masthead with a harsh color palette wouldn’t be nice on the eyes. most mastheads have a genre that they’re trying to portray such as Vogue, Vogue magazine have a posh masthead that suits their audience’s expensive taste in clothing, where as RollingStone has a very smooth and classic font with a hot red color and thick black outline that’s  easy to remember and recognize and to every it is a convention that is seen amongst the community

Out of the few fonts I’ve chosen I have decided on “Ubiquitous” it gives a simple look that can remembered well and I’m going to have a grey to blue gradient because the overall colors are soft and can be given a warm tone.