Our music video’s final draft has reflected our genre accurately, whilst being aesthetically pleasing and featuring a high level of post-production effects. We are generally satisfied with our end product, despite the video being slightly different to what we had originally planned.
During the process of creating our video, my group and I made conscious efforts to not only reflect the genre of pop-punk but to ensure that the video blended in with other music videos in our genre by ensuring that we used correct technical forms such as editing to the beat and accurate lip-syncing. Using a variety of shot distances and angles was emphasised during the shooting process to prevent a one-dimensional or uninspiring video.
We aimed to represent the star image of the band ‘Sonder’ in a way that portrays the band as both distant and mysterious, whilst also being ordinary and relatable, to tie in with Dyer’s theory of ‘The paradox of the star’. This was done through appropriate mise-en-scene such as casual clothing and band instruments but also conveyed through post-production special effects to create a sense of surrealism that displayed our artist as extraordinary. We ensured to include a repertoire of elements that made our video conventional to the genre of pop-punk (Altman).
Initially, we wanted to include an equal distribution of narrative and performance, however, due to our narrative shoots not producing a standard of videography we were content with, we made the video mainly performance-based whilst incorporating narrative footage from our shoots to connote a theme (Levi Strauss) of loneliness and depression throughout the video. This influenced our production process because we had to compensate by adding more visually stimulating features such as fast-paced editing and special effects to compensate for the lack of a narrative in order to maintain our audience’s attention for the entire video.
After having been given feedback from peer assessment, we addressed some of the issues regarding editing choices, however, a lot of the feedback was referring to the lack of narrative content in our video. Unfortunately, we weren’t able to amend this, but we did aim to compensate for it through a more visually pleasing video.
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