Draft 3 of our digipak consisted of us printing out all four panes, and inserting them into a CD case. This allowed us to view the product exactly how our audience would view it on a shelf in a CD shop, and it put into perspective certain qualities of the digipak that work well, but also could be changed. For example, the inside panes are symmetrical and complement each other when placed next to each other, however, we found that the words on the spines were going up and down in the wrong directions, which is only something we would have noticed if it was put into perspective by seeing it on a shelf.
We collected data from our classmates on what genre they thought the digipak represented. This research was essential for us to distinguish whether or not our digipak accurately reflects our mission statement, brand image, genre and our star image. These were our findings;
This data revealed that our digipak provoked a preferred reading from our audience and that the representation of our genre is evident through the design. The results from this survey are deemed successful by my group and we are content with the reception from our classmates, which reinforced our beliefs that our product accurately represents our genre.
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